Beijing: Chinese retailer Shein has apologised for selling Muslim prayer mats as decorative rugs after it came under fire on social media for religious insensitivity.
“We offer our sincerest apology to all those whom we have hurt and offended, and hope we can earn your forgiveness,” said the brand in a social media post on Instagram.
“We have also formed a product review committee with staff from different cultures and religions so a mistake like doesn’t happen again,” read the post.
In addition, the company has also vowed to do a much better job in educating itself on different cultures, religions and traditions to ensure the diverse community of its is respected and honoured.
Last week, the Chinese brand came under cross hairs after social media users criticised the clothing label for showing ignorance towards religious sentiments of people.