ublic Relations Office (PRO) Shere Kashmir Institute of Medical Sciences (SKIMS) ought to be a communication link between the people and Institute instead is incommunicado thanks to the ‘arrogant PRO, said media personnel of the valley.
According to media personnel, there is unprecedented state of administrative chaos and mismanagement at the PRO section of Sher-e-Kashmir Institute of Medical Sciences (SKIMS), Soura.
Senior officials of the Institute told Good Morning Kashmir that the officer is rarely reachable and her arrogant attitude makes the section undesirable for public and media alike.
Lashing out at the institute authorities for not taking immediate steps to stop the rapidly deteriorating media and public relations at the Valley’s premiere tertiary care health institute, the media personnel said that the PRO is arrogant and is not taking calls from media men and often humiliates them with her below par behavior.
Sources said the ‘strong headed’ officers in PRO section of SKIMS have created a strong ‘lobby’ and are busy in issuing advertisements on the basis of favoritism and nepotism.
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Senior official wishing not to be named admitted that there are scores of complaints against the PRO .
“The PRO seems to be either completely inept or unquestionably arrogant by failing to become a bridge between people and institute. It seems to have become the norm that such behavior is directly defined by the recommendations by certain wing,” said a senior journalist wishing anonymity. Adding that the said PRO has turned the office into a political liaison.