The ongoing hate, divisiveness, and “othering” business against the minorities is not a mere smear campaign, but a well thought out strategy to achieve political dividends that need to be countered with equally forceful and effective strategy by the targeted communities.
What is seen is, minorities are subjected to a well-planned and skillful campaign of hatred, lies, propaganda, and disinformation on a regular basis to polarize the society. A large number of people particularly Muslims are passive spectators of such hateful campaigns and they are suffering such humiliation in utter silence. Unfortunately, this phenomenon is an often repeated development, there is an effort made to counter such hate campaigns by the government, but still the particular section is busy organizing events after events through its well-thought-out plan of action and strategy.
There is a long list of hateful campaigns built, an open-source app on the Microsoft-owned Github platform called “Bulli Bai” hit the headlines. All these events happened in a well-planned, well-orchestrated, well-organized manner, in a sequence, executed by the master strategists. There are multiple strategies in such campaigns to reach out to the public. They were fed with toxic tales, lies, disinformation, and fictitious narratives to achieve the objective of polarizing the society on communal lines.
The entire purpose of such a campaign is to build hatred against the minority communities among our Hindus brothers to fetch their loyalty towards the protagonists and so develop the majority vote bank. As one watches all these spectacles, one thing that comes out clearly is that all these things are happening through a well-planned, well strategized campaign. One event gets over another takes its place and the murky game of hate and canard never ends.
In the battle of strategies, there is no response from the targeted communities. They have no clue how to counter the well-crafted strategy campaigners. As result vilification, intimidation, humiliation all roll into one continue to flourish.
Resultantly, much is lost in the battle of strategies, and the worst is yet to come. If the targeted groups continue to remain static and passive there are likely to be many catastrophes in the making in the future. Hence, there is an urgent need to engage conscious people in raising awareness about this evil practice going on. This can be done by getting organized to develop a counter-strategy to rebut the hate narrative built by the opposite camp.
There should be events, lectures, discussions, etc. organized focusing on strategizing devices and mechanisms to effectively counter the hate propaganda going on in the country. Such well thought out plan of action can emerge only through brainstorming efforts and its secret modus-operandi can put the opponent on the back foot.
There are multiple ways and means to exploit social media, advertisements, organize smaller gatherings, mass contacts, and other ways to achieve the objective to stop the polarization and division among people.
The idea of making a counter-strategy to combat the dominant narrative can only succeed if like-minded people can come together for such a specific purpose. They brainstorm measures, means, modes, mechanisms to counter the well-organized strategies of the hate factories can be done by professionals, technical persons, and visionaries as it’s a battle for ‘do or die.’
There is no dearth of such people in the country. What is lacking is an organizer who can assemble a team that can develop a counter-strategy campaign to combat hate factories. The time has come to stop reacting to certain hate campaigns and to counter-strategy to make them sound hollow. The effective counter-strategy tools can only evolve only if there are collective selves and the collective resolve to achieve the purpose.
It’s high time that all the minority communities should activate themselves into a participatory role to take on the challenge and become an effective counterforce to the hate mongers in the country. This is going on only due to the lack of counter-response from the targeted group and as a result, the dark forces are making lives hell for the peace-loving people of India.
It’s only the positive spirit of India that comes together and leads the fight of moderation, toleration, and peaceful co-existence that can rekindle the fading hopes of upholding the true spirit of our country.
Syed Ali Mujtaba is a journalist based in Chennai. He can be contacted at firstname.lastname@example.org